SAVE FOR LATER
Every time I scrolled past another “earn $5K pinning on Pinterest” ad, I wondered if anyone actually fell for that nonsense. Like most moms, I’d been burned by “work from home” promises before, so I filed Pinterest jobs under “probably a scam.”
But here’s what bothered me: I was already spending time on Pinterest anyway, organizing inspiration boards and finding activities for the kids. Meanwhile, small businesses in my area had Pinterest accounts that looked like they’d been abandoned in 2019. Someone was clearly dropping the ball and missing out on income.
So I did what any former teacher does: research. The government actually tracks “social media specialists” as a legitimate job category with 218,910 positions earning an average of $66,750 annually. The work isn’t complicated (most businesses just need consistent pinning and basic strategy), but it pays real money because business owners either don’t have time or don’t understand Pinterest’s potential.
Also See: How to Make Money with Pinterest
Part Time Pinterest Jobs for Beginners 5-10 Hours Weekly ($300-$800 per month)
These entry-level positions work perfectly around school pickup, nap times, and evening routines. Most clients pay between $15-$25 per hour and need basic Pinterest skills you likely already have from managing your own boards. The best part? You can start immediately with minimal learning curve since you’re already familiar with how Pinterest works.
Pinterest Virtual Assistant Small business owners know they should be on Pinterest, but can’t find time between running their actual business and managing family responsibilities. They need someone to handle the daily Pinterest tasks: creating pins from their existing blog posts or products, scheduling them at optimal times using tools like Tailwind or Later, and maintaining consistent activity on their accounts. Most clients provide the content, and you transform it into Pinterest-ready posts. You’ll typically manage 2-3 small clients in this time frame, spending about 2-3 hours per client weekly. Many virtual assistants start here because it requires Pinterest knowledge you already have, not an advanced marketing strategy.
Pin Creation Services This is perfect if you enjoy the creative side of Pinterest. Bloggers and small businesses constantly need fresh, eye-catching pin designs but either lack design skills or time to create them. You’ll use Canva (which has thousands of Pinterest templates) to create multiple pin variations from their blog posts, products, or services. Think of it as being their personal Pinterest graphic designer. Most clients want 5-10 pins per blog post or product, and you can typically create these in 30-45 minutes once you develop a system. The work is straightforward: take their content, choose appealing templates, customize colors and fonts to match their brand, and deliver Pinterest-ready graphics.
Pinterest Account Setup Many businesses know they need to be on Pinterest but have no idea where to start. They need someone to create a professional business account, write compelling profile descriptions, set up organized boards with strategic names, create branded board covers, and connect Pinterest Analytics. This one-time service typically pays $50-$150 per setup and takes 2-3 hours to complete properly. You’ll also provide a simple guide explaining how to use their new account. Since it’s project-based rather than ongoing, you can complete several setups per month while building relationships with clients who might need ongoing Pinterest management later.
Content Research and Keyword Finding Content creators and bloggers struggle to identify trending topics and the right keywords for Pinterest success. You’ll spend time researching what’s performing well in their specific niches, finding popular keywords for pin descriptions, and providing them with content ideas that are likely to get engagement. This might involve analyzing competitor accounts, using Pinterest’s search suggestions, and identifying seasonal trends relevant to their business. Most clients want monthly research reports with 10-20 content ideas and corresponding keywords they can use for their own pin creation.
Find these jobs on: Upwork and Fiverr for immediate opportunities, Facebook groups for small business owners (search for groups in specific industries like “Women Entrepreneurs” or “Small Business Marketing”), or reach out directly to local businesses whose Pinterest accounts clearly need help.
Intermediate Pinterest Jobs Working 10-20 Hours Weekly ($800-$2,000 per month)
Once you’ve completed a few beginner projects and have some client testimonials, these intermediate positions offer substantially better pay and more engaging work. You’ll earn $25-$50 per hour because you’re providing strategic value, not just task completion. At this level, you’re solving bigger problems for business owners who recognize that Pinterest can drive serious traffic and sales when managed properly.
Pinterest Strategy Consulting Business owners at this level have usually tried Pinterest themselves but aren’t seeing results. They need someone to audit their current approach, identify what’s not working, and create a strategy for improvement. You’ll spend time analyzing their existing boards and pins, researching their target audience’s Pinterest behavior, and developing detailed content calendars with specific posting schedules. Most consulting projects involve creating a 15-20 page strategy document that includes board reorganization recommendations, optimal posting times for their audience, content themes that align with their business goals, and a 90-day implementation plan. This positions you as the Pinterest expert rather than just someone who executes tasks, and clients typically pay $500-$1,500 per strategy depending on business size.
Analytics Reporting Services Many business owners set up Pinterest business accounts to access analytics but have no idea how to interpret the data or turn insights into actionable improvements. You’ll create detailed monthly reports that translate Pinterest metrics into plain English and provide specific recommendations for growth. These reports typically include analysis of top-performing pins and boards, audience demographics and interests, peak engagement times, and seasonal trends affecting their content. More importantly, you’ll identify which pins drive actual website traffic and conversions, not just engagement. Most clients pay $150-$400 monthly for these reports because they finally understand whether their Pinterest efforts are generating real business results. The ongoing nature of this service creates predictable monthly income while building long-term client relationships.
Pinterest Management for Multiple Clients At this level, you’re managing complete Pinterest accounts for 3-5 established businesses simultaneously. This goes beyond basic pinning to include content creation, community engagement, trend monitoring, and performance optimization. You’ll develop unique content strategies for each client, create original pins that align with their brand aesthetics, engage with their target audience by commenting and sharing relevant content, and continuously adjust strategies based on analytics. The important thing is developing systems that allow you to efficiently manage multiple accounts without sacrificing quality. Many Pinterest managers at this level use content batching (creating a month’s worth of pins in one focused session) and scheduling tools to maintain consistent activity across all client accounts. Clients typically pay $400-$800 monthly per account because you’re essentially their dedicated Pinterest marketing team.
Course Creation Teaching Pinterest Basics After managing successful Pinterest accounts for several clients, you have the credibility to teach other business owners Pinterest fundamentals. This involves creating simple, actionable online courses that cover Pinterest basics like setting up business accounts, creating effective pins, understanding Pinterest SEO, and developing content strategies. The beautiful thing about course creation is that you do the work once but can sell the same course multiple times, creating passive income alongside your client work. Most successful Pinterest courses focus on specific niches (Pinterest for coaches, Pinterest for e-commerce, Pinterest for bloggers) rather than general Pinterest advice. You can start with a simple $97-$297 course and gradually develop more advanced offerings as your expertise grows. Many course creators earn $500-$2,000 monthly from course sales while building their reputation as Pinterest authorities.
Find these jobs on: LinkedIn by searching “Pinterest manager” or “social media specialist” and connecting with marketing managers at growing businesses, direct outreach to companies with weak Pinterest presence but strong website traffic, established freelance platforms like Upwork and Freelancer where you can command higher rates with proven experience, and referrals from satisfied clients who recommend you to other business owners.
Advanced Pinterest Jobs Working 20+ Hours Weekly ($2,000-$5,000+ per month)
These advanced positions represent legitimate part-time careers with full-time income potential. You’re working with established brands, agencies, and larger businesses that understand Pinterest’s value and have budgets to match. At this level, you’re commanding $50-$100+ per hour because you’re managing significant marketing budgets, driving measurable business results, and often overseeing other team members. The work requires strategic thinking and proven track record, but the income potential makes it worth the investment in developing these skills.
Pinterest Marketing Manager for Brands Established brands need someone who understands both Pinterest strategy and broader marketing goals. As their Pinterest marketing manager, you’ll develop campaigns that align with product launches, seasonal promotions, and brand messaging across all platforms. This involves coordinating with their content teams to ensure Pinterest pins complement blog posts and social media campaigns, collaborating with influencers to amplify brand reach through Pinterest partnerships, managing paid Pinterest advertising campaigns with budgets ranging from $1,000-$10,000 monthly, and providing detailed ROI analysis showing how Pinterest drives website traffic, email signups, and sales. You’ll also stay current with Pinterest algorithm changes and new features, implementing beta tools and advertising options as they become available. Most brand partnerships at this level are ongoing relationships paying $2,000-$4,000 monthly, with additional project fees for campaign launches or seasonal initiatives. The important thing is proving that your Pinterest management directly contributes to their bottom line through increased brand awareness and sales.
Pinterest Agency Owner Building your own Pinterest-focused agency allows you to scale beyond your personal time limitations while significantly increasing income potential. As an agency owner, you’ll take on larger clients requiring Pinterest management but delegate execution tasks to a team of trained virtual assistants. This might involve hiring 2-4 Pinterest VAs to handle daily pinning and content creation while you focus on strategy development, client relationships, and business growth. You’ll typically charge clients $3,000-$8,000 monthly for full-service Pinterest management, then pay your team members $15-$25 hourly for execution work. The profit margin allows for substantial income growth while you focus on higher-level strategic work and new business development. Successful Pinterest agencies often specialize in specific industries like e-commerce, coaching, or lifestyle brands, becoming the go-to Pinterest experts for businesses in those niches. This model also creates passive income potential as your team handles day-to-day operations while you maintain client relationships and develop new service offerings.
Full-Service Pinterest Management At this level, you’re essentially operating as an outsourced marketing department specializing in Pinterest but integrating with broader marketing strategies. This service includes everything from content creation and paid advertising management to influencer partnerships and integrated social media campaigns. You’ll work closely with clients’ existing marketing teams, ensuring Pinterest efforts complement their email marketing, blog content, and other social platforms. The scope often includes developing seasonal content strategies, creating Pinterest-specific landing pages that convert visitors into customers, managing affiliate partnerships through Pinterest, and providing detailed competitive analysis showing how their Pinterest performance compares to industry leaders. You’ll also advise on website optimization to improve Pinterest traffic conversion rates and recommend product positioning that resonates with Pinterest users. Most full-service clients pay $4,000-$10,000+ monthly because you’re driving significant business results and saving them the cost of hiring internal marketing staff. The work requires understanding Pinterest within the broader digital marketing ecosystem, making you invaluable to businesses serious about Pinterest growth.
Find these opportunities through: Professional networks and industry conferences where you can connect directly with marketing directors and business owners, partnerships with existing marketing agencies who want to add Pinterest expertise without hiring full-time staff, referrals from satisfied smaller clients who’ve grown their businesses and now need more services, and industry-specific job boards for marketing professionals where companies post higher-level social media management positions.
Your Next Steps This Week
Six months ago, I was skeptical about Pinterest jobs. Today, I understand there are legitimate opportunities in a $26 billion industry that’s growing 30% annually. The difference between skepticism and success isn’t Pinterest expertise but taking the first step.
You already have the basic skills these businesses need. You understand Pinterest better than most business owners simply because you use it regularly. The learning curve isn’t steep, the startup costs are minimal, and the schedule flexibility works around family life.
The choice is yours: continue scrolling Pinterest in your spare time, or start turning that time into income that could cover summer camps, family vacations, or whatever extras matter to your family. Based on the government data and industry growth, legitimate Pinterest opportunities aren’t going anywhere but up.